Vista Print is giving away 250 free full color business cards. This offer is valued at $85. You could use these to give away with your orders, or at craft shows, or as coupon cards. For details on how to get your free business cards click here.

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Successful and effective marketing is the most important thing you need to do to ensure the success of your business. Many small businesses find it difficult. But marketing does not have to be. This helpful guide contains valuable information for the entrepreneur who wants to promote a handcrafted bath and body care business without going broke in the process. Here is a look at the table of contents:

Chapter 1: Getting Your Products Ready To Market. A checklist of items to make sure your products are ready to be sold.
Chapter 2: Five Things That Will Help You Sell More Bath and Body Care Products.
Chapter 3: Marketing and Selling Handcrafted Bath and Body Care Products Through Craft Shows, Farmer’s Markets and at Home. This chapter includes tips for selling at outlets such as these. Also includes information on how to find out about craft shows and farmer’s markets.
Chapter 4: Marketing and Selling Through Consignment Shops, Craft Malls and Seasonal Boutiques. Tips for selling at outlets such as these. Includes information on how to find out about consignment shops, craft malls and seasonal boutiques and tips for protection your products from theft and damage.
Chapter 5: Marketing and Selling Wholesale. Information to help you sell wholesale. Includes contacts for finding sales reps.
Chapter 6: Marketing and Selling: The Internet. Information on mistakes to avoid and ideas for where to promote your products online.
Chapter 7: Last Thoughts
Appendix 1: Magazines. Potential publications to promote your products in.
Appendix 2: Virtual Trade Shows. Contact information for several online trade shows
Appendix 3: Other Web Sites. Other important sites to know about.
Appendix 4: Sample Press Release
Appendix 5: Games for Home Parties

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If you’re thinking about selling your products on the internet, but don’t want to set up a website, consider Ebay. According to Alexa (the website search engine that is run by Amazon.com), Ebay is the 9th most visited website in the world, and the 5th most visited site if you only consider sites in the English language. They get millions of visitors everyday from all over the world. And selling on Ebay is extremely easy. All you have to do is register and create an ad for your product (or service). For just pennies you can have your ad seen by visitors all around the world.

If you visit Ebay you will find that there are literally thousands of skin care products being sold by a wide variety of sellers. Most are commercially produced products, but there are several handcrafters that are selling products there too. To be successful is not something that happens overnight on Ebay (although it might for some), but for the small amount it costs, it is certainly worth it to try. Here are some tips for success.

Register On Ebay And Purchase Something First. Although it is not necessary to buy something on Ebay before selling there, it might make you more comfortable to see how the buying and selling process works before launching out as a seller.

Know Your Categories. Before you actually sell something on Ebay browse the different categories to see which ones your product should be sold in. Many products can be sold in different categories. For instance, one soapmaker on Ebay sells loaf soaps in one category, and shaped soaps as wedding favors in another category.

Choose Your Title Carefully And Study What Other Sellers Are Doing. People shop on Ebay differently. Some browse through the different categories until they find something that interests them. Others type what they are looking for into the search box. If you offer something that many people are looking for, and the words you use in your title match what they type into the search box, you will do much better than if your title doesn’t contain words that your customers are searching for. How do you know what customers are looking for? One way is to spend time browsing through the “completed listings” on Ebay. Every time you advertise something for sale on Ebay, your ad is called a listing. When the time has expired for your listing (whether your item has sold or not) it is completed. Ebay keeps a record of all completed listings for the past month available for registered users to browse through. By browsing through completed listings you can see what has sold, and for how much. Studying these will give you an idea of what sells, and what doesn’t sell.

Specialize. When you first start on Ebay try different products to see which one does well for you. Then when you find one that you can sell pretty easily, focus on that particular product. One Ebay seller offers a handmade face cream. This cream targets people who suffer from acne. This is the only product that this seller sells, and from what I have observed they seem to be selling it consistently.

Open a Store. Some sellers save money by opening an Ebay Store. This allows them to save money on listing fees while still selling many different products.