Marketing With Gift Baskets
One of the easiest ways to promote your handcrafted soaps
and cosmetics is through specialty gift baskets that you
design and sell yourself. Many different types of
businesses use gift baskets to thank customers and reward
employees. By creating specialty gift baskets you can help
your customers accomplish their goals and they can help you
accomplish your business goals - more sales! Here are four
gift basket ideas to get you started:
Basket name: "Welcome To Your New Home"
gift basket.
Market: Real estate companies looking to give a gift to
customers, or home decorators looking for new accessories
to decorate a house with for a home show.
Basket description: This gift basket can contain soap and
cosmetic items needed by the new homeowner. Such items can
include bath soaps, guest soaps and kitchen soap. Throw in
a couple of washcloths or dishcloths as an accessory.
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Basket name: "Welcome Baby"
Market: Obstetricians who want to thank their customers,
hospital gift shops, maternity stores.
Basket description: This gift basket should contains items
to help welcome a new baby such as baby powder, baby oil
and baby soap.
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Basket name: "Kids Bath Basket"
Market: Stores that sell kids clothing
Basket description: This basket should contain fun shaped
soaps. Add a funny shaped bath mitt or scrubbie as an
accessory.
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Basket name: "A Gift For The Bridesmaid"
Market: Individual brides and bridal stores
Basket description: This basket should contain a selection
of pamper products like soaps, lotions and bath salts,
scrubs or milks. It should be affordable so that a bride
can afford to purchase several to give to her wedding party
as a way of saying thank you.
In addition to making nice gift containers, baskets also
make attractive storage containers when you are displaying
your products at gift shows and bazaars.
